Sep 04

12 Articles to Get Your Business in the News

Here is a list of 12 articles I recently read that can help you with your media and publicity campaigns. They include:

ree publicity and moreHow to get publicity, publicity for bloggers, pr tips for artists, getting your message heard with press releases, choosing the right pr firm… and more!
Publicity Tips To Get The Competitive Edge In Busines
s by Annie Jennings

Free Publicity for Bloggers by mommy bloggers
Publicity 101 by Sabrina Sumsion

Jul 10

Ten Articles to Jump-Start Your Public Relations in Business

It has been a while since I posted anything on Women’s Media Pages and I thought it would be a good idea to share my top ten Media and Publicity Articles for the Week.

They include tips for free publicity, how to strike it rich with publicity, how to create a media relations strategy, word of mouth publicity, leveraging the power of publicity, and tools for publicity success.  And more!

Check them out today!

8 Tips for Fast and Free Publicity by  Melanie Rembrandt


How To Strike It Rich Using Publicity Strategies & Success Principles

by Annie Jennings

How to Use Articles to Create Publicity For Your Business by Lisa Mason

Connecting with Bloggers as a Media Relations Strategy by Drew Gerber

I Can?t Afford a Publicity/Public Relations Campaign — Can I? by TODD BRABENDER

Crash Course In Creating An Online Media Room For Outstanding Publicity And Promotion by Annie Jennings

Word of Mouth Publicity by Sue Currie

How To Think Like A Publicist To Achieve Like A Star Anne Marie Baugh

Meeting the Press: Effective Media Relations by Linda Pophal

Leverage the Power of Publicity for Your Small Business by Isabel M. Isidro


If you have not done so, be sure to check out GET MEDIA SAVVY! – The Woman’s eGuide to Promote Your Products, Services and Ideas To the World by Shannon Cherry, Rhonda Day, Catherine Franz, Dina Giolitto, Paul Hartunian, Penny Haynes, Michelle Howe, Annie Jennings, Nancy S. Juetten, Meredith Pond, Lori Prokop, Heidi Richards and Rosalind Sedacca.

Excerpt from the book: Before you even begin to think about contacting the media, you need to know what it is you want to gain from the connection. Once you’ve decided your goals, laid out your strategy and started making your list of which media you want to get attention from, then it will be easier to start building those valuable relationships!  Once the media gets to know about you, your brand and what you stand for, the more better your chances of being showcased to their audience.” GET Media Savvy will help you get the EXPOSURE you deserve!

Sep 29

When the Media Takes Notice

Here’s a great article by Bonnie Boots about how to get a reporter to use you as a resource, to become THE person they quote in their next article.  She always has easy to digest nuggets of information filled with resources you can take advantage immediately.


How To Get Yourself and Your Business Mentioned By A Reporter by Bonnie Boots


Can you imagine what it would do for your business if you were mentioned in a newspaper or magazine article or even a book?

You can’t buy that kind of publicity. It only comes by chance, when a reporter calls and asks you for a quote. But there are ways of vastly increasing your chances, and they’re all online.

When I was working in print journalism, one of my biggest challenges was finding relevant people I could quote. By relevant, I mean people that had actually expertise or personal experience in the topic I was writing about.

For example, in writing a lengthy report on the challenge of providing adequate mental health care, I had to be able to quote people on both sides of the story, people dealing personally with mental health issues as well as those involved in providing mental health services.

It’s not easy to get people on either side to speak out publicly. People working for government-funded services can be fired for making statements that haven’t been approved by their supervisors. And because there’s still a stigma attached to mental illness, people with mental health issues in their family often keep it very private.

I spent many hours hitting the streets and working the phone to come up with enough people to quote for that feature article. Every reporter goes through this. And every reporter has seen a story they really want to write slip through their fingers because they can’t find appropriate people willing to be quoted.

Reporters need people to quote. And you know what they say about business…find a need and fill it!

So imagine if you were the person who provided a reporter with the quotes they need? Imagine if you were the one getting written up in the New York Times, or even your local newspaper.

You can do more than imagine it. You can make it happen. The easiest way to start is by subscribing to a service called Reporter’s Source at

Reporter’s Source describes itself as “a free service linking journalists and other members of the media with businesses and individuals.”

Reporters looking for people to interview fill out a form describing their intended story and exactly the kind of people they are looking for. People interested in being a source for a reporter can register for the daily newsletter. Every day it arrives with a list of requests from reporters and writers.

If you have information or experience that’s pertinent to their story, you can send a brief synopsis of information that Reporter’s Source will forward to the journalist. If the writer uses you, the result can be big publicity for your business or self.

On any given day, the requests from reporters and writers can range from parents of grad students willing to talk about the parent/almost-adult child dynamic, to experts on the health insurance industry.

If you are chosen for an interview, never ask a reporter to mention anything in particular about yourself or your business. For example, it’s highly inappropriate to ask a reporter if they’ll put in a plug for your web site. Reporters are in the business of writing reports, not your publicity. Don’t tick them off by asking.

But do be aware that reporters are looking for one thing–good story material. The more you tell them about yourself and your business, and the more you can tell it in such a way that it relates to the story being written, the more likely the reporter is to use your information.

For example, if you’re being interviewed for a report on people working from home, you’d naturally want to mention that working on the internet allows you to do business around the world, while sitting at a laptop in your living room.

Mention that you have the freedom to work in jeans and baggy t-shirts, to work any hours you choose, and to automate large portions of your business, and you’ll wind up making your web site an interesting and important part of the reporter’s story.
If you’re seeking free publicity, remember that reporters are seeking you!
About the Author
Bonnie Boots is the publisher/editor of The Internet Wizards Magazine for people who want to create their own products and market on the internet. Register for your free 1-year subscription at

Sep 02

How to Pitch Your Product or Business to the Media

By Sue Papadoulis

How to Pitch the Media So, you’ve researched your target media outlet, know it reaches your target audience, have a great news angle, have written a great media release – now what? It’s time to pitch it to the journalist! This shouldn’t not be an intimidating exercise, especially if you’re done the leg work and are armed with all the right materials. Here’s a step by step guide to help you get your pitch across the line.

1. Send an email first. Many media outlets prefer to be sent an email in the first instance, rather than receive a cold call. It is important you have the direct email of the person you are trying to contact, rather than the generic email address you might find on the outlet’s contact page on their web site (forget ‘’ for example, as that can be just like sending a letter to a big corporation addressed ‘to whom it may concern’).

2. Personalise your email. (‘Dear Jane,’ rather than ‘to whom it make concern’, or worse, nothing at all). Include your well-written media release headline in the subject heading of the email.

3. Introduce the story. In the body of the email, write a snappy sentence about your story angle, where it fits into the media outlet (such as the new product section), basic details about the product, and a call to action for the journalist (would the journalist like a sample, or set up a time for an interview?).

4. Include your media release. Follow the introduction with the text of your media release, copied into the body of the email. Never send a media release as an attachment as they won’t be opened. In fact, many media organisations have computer firewalls that prevent attachments from being received.

5. Keep a database of journalists you have emailed to ensure timely follow up.

6. Consider deadlines and lead times when pitching a story. If you’re pitching a story about a Valentine’s Day product to a monthly magazine, remember they work around three months ahead, so unless your story angle is with them by November or December the year before, you won’t have a chance. Obviously daily newspapers, TV stations, web sites and radio outlets have shorter lead times, but always aim to give an outlet at least two weeks notice for product launches and the like.

7. Time to respond. Give a journalist a day or two to respond to your email. If you don’t hear anything, follow up with a phone call.

8. Stay professional and have a can-do attitude. Before making the call, make sure you have a professional attitude that is centred on helping the journalist. It is important to treat them as you would your very best customer. It’s also important to always be on hand to provide additional information as soon as it’s requested. It may be the case that the journalist has left the story to the last minute and if you’re not available to help meet the deadline, they will simply find someone else who can.

9. What to say. When calling a journalist, introduce yourself, advise that you sent an email and are following up. Be sure you know your angle, have plenty of back up information and have images to provide (or be available for photographs to be taken of you).

10. Consider your timing. Think about if it’s a convenient time for a journalist to take your call. A major pitfall is calling right on deadline – you can expect zero response if you pick the wrong time. For example, it’s never wise to contact a radio newsroom in the last 10 minutes before each hour as the news bulletin approaches.

11. Develop an ongoing relationship. Once you’ve made a media contact, it’s important to keep the flow of information and communication going. It doesn’t mean hounding the journalist every day, but simply keeping them regularly informed about product updates and developments. This may be as simple as sending a monthly media release or asking a journalist if they would like to be added to your database to receive a regular e-newsletter.

For more detail on how to generate free publicity, there are plenty of articles relating to this at including:

How to Write a Media Release

A Do it Yourself PR Starter Kit

How to Pitch Your Story to the Media

And more!

© 2009 Home Biz Chicks ~ Online entrepreneur Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you’re ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips and FREE report “How to Generate Free Publicity for Your Home-Based Business” now at

Apr 21

Press Releases Still Key to Promoting Small Business

news and media

When you think of public relations, the first thing that comes to mind is a press release. A press release is, and will always remain to be an important tool for reaching the media and getting the word out about your business.”

But there are other ways to tap the media, and here are some strategies you can use for your business:

  • Bullet articles
  • Talk radio
  • Article Reprint
  • Market Studies “ (note: check out the Women Business Owners Survey results to see a study done by the Women’sCommerce Association)

To read the article by Isabel M. Isidro at Power Home Biz, visit:

Check out Media Marvel for a list of Media featuring Red Hot News:

And for some great all around Media Ideas download your free copy of GET Media Savvy.

Here’s what one reader had to say about GET Media Savvy:

When I first started reading, “Get Media Savvy”,  I quickly recognized the table of contents even got my attention. Then I began to read the pages and almost on every page, I learned something new about media, pr or marketing. This guide is full of great tips, strategies and techniques to help any business owner “get media savvy”. Teresa Morrow, Owner of KeyBusiness Partners Virtual Assistance & Online Promotion for Coaches, Speakers & Writers.

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