Nov 10

Getting “Wiki” With it!

Is there a Wiki in your Public Relations Plan?


If not, perhaps you should think about creating one.

What’s a WIKI? The short answer is this: a wiki is a Web site that allows visitors to add, remove, edit and change content generally without the need to register.  It also allows linking among other pages.  A wiki can be an effective tool for mass collaborative authoring. 

And the longer answer, according to the original wiki known as WikiWikiWeb (WikiWiki” is Hawaiian for “quick”) http://c2.com/cgi/wiki “Wiki” is a composition system; it’s a discussion medium; it’s a repository; it’s a mail system; it’s a tool for collaboration. Really, we don’t know quite what it is, but it’s a fun way of communicating asynchronously across the network. I recommend you start with their FAQ page at http://c2.com/cgi/wiki?WikiWikiWebFaq

According to Gartner, Inc. (market research firm in Stamford, CT) 50% of companies will be using wikis by the year 2009. Links to other content can be found within the content of the wiki posts adding value to the wiki itself. People can add to other people’s post generating more depth to the information. Over time the information becomes even more valuable because it can be easily archived and searched.

What are Wikis being used for? Corporate wikis are replacing databases, reducing emails, and using wikis helps companies with compliance documentation issues.

So just how can you create a wiki to promote your products and services? Here are just a few examples of how Wikis are being used in business for collaborative development of ideas by individuals and teams:

The Most Famous Wiki is Wikipedia, an online encyclopedia written collaboratively by many of its readers.

WikiHow is a collaborative writing project to build the world’s largest how-to manual.

Tiddlywiki helps you keep track of client work 

Wmagicallist is a wiki created by several women to announce and celebrate women bloggers by adding to the original “W” list by Valerie Maltoni – Conversation Agent .  It uses the Wikispaces.com platform. With Wikispaces (www.wikispaces.com), you can sign up for your own wiki or become a member of other wiki communities.

To jump on the Who’s Who bandwagon The Women’s eCommerce Association, International is creating their own List of Women in eCommerce called WECAI Wikiâ„¢ “to honor all those women who have created an online presence.” This wiki was inspired by the original “W” List.  I recently joined the wmagicallist at wiki spaces and am honored to be among such exceptional and talented women.

In fact, you can add your own favorite women in ecommerce to this living and a growing list. And if you are a women in ecommerce you can add your company too.   Let’s see how fast we can grow this list and just how broad our reach can be.  Go to http://www.wecaiwiki.com to get started.

Want some more ideas on using a wiki to promote your products and services?

Read the article “Uncommon Uses – What Can You Do With A Wiki”  written by Karl Long and Web Worker Daily’s list of “15 uses for a Wiki”.

In addition, here are a few other articles and resources on Wikis you may find interesting:

The Wiki Phenomenon is a wiki that began as an unedited 1,059 word “experiment in collaborative journalism,” written by  Wired News  journalist by Ryan Singel

Here’s another one about Collaborating with Wiki.

And an overview and tutorial about using wikis for business can be found at Information Week   

And for your viewing pleasure check out the Video: WIKI WHILE YOU WORK.
I’d love to know how you are using wikis, especially to promote your business.  Share your comments and if you’d like, list your wikis here.

Is it time to get YOUR wiki-graphic.jpg ON?               


 ps.  I am looking for a wiki expert to interview – if you know of or are one, be sure to drop me a line!

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